In an intention that is the subject of frequent debate, Pope Francis in the April “The Pope Video” asks for prayer for small farmers. Promoting this intention is the mission of the Pope’s Worldwide Prayer Network (Apostleship of Prayer), continuing in its fourth monthly video since January 2016.
(Vatican, April 5, 2016).- Since January of this year, Pope Francis broadcasts through The Pope Video his monthly prayer intentions. The videos are promoted by the Pope’s Worldwide Prayer Network (Apostleship of Prayer). The April prayer intention, small farmers, seeks to recognize the contribution of farmers to all mankind, while it asks that they be justly rewarded for their essential labor.
“This fourth prayer-request video of Pope Francis stars images of small farmers and explores the relationship between their work and the rights and benefits they receive. A problem occurs when an economy dismisses or excludes the small farmer. While the profits of a few grow exponentially, the small former is exploited. Yet small farmers are essential. So Francis has invited all people of good will to mobilize with prayer and action on behalf of his intention ‘that small farmers may receive fair compensation for their precious work,’” said Father Frédéric Fornos, SJ, International Director of the Pope’s Worldwide Prayer Network (Apostleship of Prayer) and its youth branch, the Eucharistic youth Movement (MEJ).
The Pope Video, created by La Machi, Communication for Good Causes, for the Pope’s Worldwide Prayer Network (Apostleship of Prayer), continues to support and disseminate the monthly intentions of Pope Francis to address challenges facing humanity and to call men and women of the world to join in prayer and action. It has now registered more than 7 million online views and reaches a potential audience of more than 125,000,000 people daily in their videos: The Interreligious Dialogue (January); Care of Creation (February) and Children and Families in Difficulty (March).
The Pope Video was made possible with support from the following institutions: Society of Jesus, Indigo Music, Rome Reports, Getty Images Latam, R/GA. In collaboration with: Centro Televisivo Vaticano.
Where you can see the video?
About The Pope Video
The Pope Video is a global initiative developed by the Pope’s Worldwide Prayer Network (Apostleship of Prayer) to disseminate the monthly intentions of the Holy Father concerning the challenges facing humanity. The videos seek to unite people in praying with Pope Francis for those challenges. The Project has the support of the Vatican Television Center (CTV), sole owner of the rights. For more information: https://www.thepopevideo.org.
About the Pope’s Worldwide Prayer Network (Apostleship of Prayer)
For over a century, the Apostleship of Prayer has been publishing to the world the prayer intentions entrusted to them by popes. Now in this digital age it emphasizes its role through the Pope’s Worldwide Prayer Network as it employs new media technology for communicating the prayer intentions. Its mission is to unite people in prayer and service in response to the challenges facing humanity which the Holy Father expresses in his monthly intentions. Those who participate in this network are encouraged to become apostles in daily life through a spiritual path called “Way of the Heart,” transforming those who take that path in the service of the mission of Jesus Christ. Founded in 1844 and present in over 100 countries, the Apostleship of Prayer unites more than 35 million people in its network, including its youth branch, the Eucharistic Youth Movement. For more information: http://www.apmej.org.
About La Machi
Founded in 2012, with offices in Barcelona, Buenos Aires, and Rome, La Machi is a creative boutique specializing in communication to advance good causes. Its mission is to help companies, NGOs, and religious institutions communicate their philanthropic purposes. It specializes in strategic communication, creative advertising, digital development, and fundraising. La Machi has been recognized as a “Friend of Project Red” (RIIAL) and won the 2015 Mercury Prize for Best International SME Marketing which is awarded by the Argentina Association of Marketing.
For more information: http://www.lamachi.com.
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